Upon a Fold – pretty paper folds

Upon a Fold is a great little site dedicated to paper and folds from around the world. Primarily an online shopfront (and regular blog), the site’s design reflects the nature of their products – clean, pretty, and bright. Rather than going in the direction of using real life textures and hand drawn elements, they opted to instead create a good-looking, simple site using transparencies, with subtle references to life-like paper folds. The background is unique, and the logo is soft yet stands out.

Upon a Fold

Upon a Fold – home page


Upon a Fold

Upon a Fold – shop page


Upon a Fold

Upon a Fold – item page

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