Starbucks – mammoth Facebook competitions and interactive apps

Though Starbucks’ 25+ million Facebook fans might be a slightly unrealistic goal for most businesses, a business of any size can learn a lot from their Facebook marketing strategies.

We followed their first Facebook game closely, and it was huge. They used their millions of fans to announce the anticipated return of the popular Pumpkin Spice Latte. Players competed to bring the Pumpkin Spice Latte to their home town a week before the drink’s official release date.

The competition, now closed, has been replaced with an interactive app that lets users carve their own photo out of a pumpkin, and use it as their profile picture or post it to their wall. The simplicity of the app’s 3-step process is key to its success, as it’s an easy and fun process to create your own pumpkin-face.

It’s also integrated well with Instagram, as fans can post photos of themselves with their Pumpkin Spice Lattes using a simple #psl tag.

Starbucks Pumpkin Spice Latte

Instagram integration

Starbucks Pumpkin Spice Latte

3 step easy competition page

Starbucks Pumpkin Spice Latte

Pumpkin carving gallery

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