Personal care products company Burt’s Bees have a good example of using an extensive and interactive Facebook page to generate interest in a product.
Using a Facebook page primarily as a launch platform for new products is a great way for businesses to jumpstart interest and get their products out there, especially for pages with a legion of fans, or subscribers. Implementing “fangates”, that is, requiring users to like the page before they can use an app, helps to increase your userbase, and gets your updates right into the news feed of your users.
Burt’s Bees now have a variety of Facebook apps with competitions and the ability to send discounts to friends. Their latest app is a tool for customers to determine which lip shade and type is right for them, by using a series of choices to determine the result. This kind of fun user interactivity encourages users to buy their products, as well as giving them something free out of the process. Burt’s Bees also lets them buy their products directly from their Facebook page, a good way of generating sales without forcing users to navigate to another website.